Advert Optimization

Optimize Your Campaigns For Better Results

The first step to optimizing your ad campaign for better results is to create professional banners for all the possible banner formats a campaign supports. The more supported ad banners you create for your ad campaign the greater the potential reach as not all websites carries ad banners of a particular size.

A single Ad Campaign on the Eagle Adverts platform supports the inclusion of the listed formats below. For better results, it advised you create all ad formats and most especially the mobile image ad format on your ad campaign.

  • Square Banner Ad Image (250pixel by 250pixel)
  • Skyscraper Banner Ad Image (160pixel by 600pixel)
  • Default Ad Image (200pixel by 200pixel)
  • Mobile Ad Image (320pixel by 50pixel)
  • Leaderboard Banner Ad Image (728pixel by 90pixel)

Eagle Adverts Ad campaigns can actually run with just one of the ad formats, it is not mandatory to create all the possible ad formats on your ad campaign. Creating all ad formats is an added advantage as it helps broaden the reach of your adverts at no added cost, all ad formats created within a single campaign feeds from a single ad budget.

The second step to optimizing your ads for better performance is monitoring its click sources. It is very important you monitor the locations and websites your clicks are coming from.

The Eagle Adverts uses an open model to deliver high impact online advertising services; advertiser can monitor every aspect of their ads such as the click sources, IP address, time click occurred, exact webpage click came from and the websites ads are showing on. Advertisers can also blacklist websites and blogs from carrying their ads and also seek refunds from clicks they suspect as fraud. The whole process is very open ensuring high ROI for all ads.

All advertisers are required to monitor their ad data and stats like the click streams to determine best performing sources and also filter out sources which are not too important. You totally have control over your adverts, there are no data hidden from you. Eagle Adverts was designed to be an open system because we want to put the performance of your ads under your control.

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